Our Magical Creations

This was part of the exciting first collaboration with Wimpy. The Our Stories in your home language was a huge marketing success for the fast food brand deeply entrenched in South Africa’s family restaurant culture. This was a 6 book series that completely disrupted the South African literary landscape. It was also a huge win:win for small:big business partnerships. The books were launched in August 2021.

With the huge success of the first campaign came a follow-up book campaign from another hugely successful partnership between Ethnikids and Wimpy, this time with 5 books and a puppet box series.

An Ethnikids Publishers original production with a story penned by internationally acclaimed local artist Maya Wegerif, aka Sho Madjozi, and profiles the story of a little girl named Shoma and her adventures in her small town of Shirley.

The book is unique in that it is an industry first for an augmented reality experience, infusing an afro-futuristic element with literary art.

It is a beautiful story of friendship, loss, and community, told in a beautiful fun rhyming fashion taking the reader on a magical journey. The story is set in an African backdrop in a small village in Limpopo, South Africa, and Wegerif’s Xitsonga cultural influence comes through strongly across the book.

The release date is set for 3 December 2022 and will be available across all major retailers, including www.ethnikids.africa